Privacy Policy
Last updated: July 8, 2026
This Privacy Policy explains how We Love Media Inc. (“We Love Media,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information in connection with the Hi Friend mobile application and related services (together, the “Service”).
Hi Friend is a voice-first service that helps people discover and connect with others through short audio introductions, voice messages, and related voice-based features.
By using Hi Friend, you acknowledge that we collect, use, disclose, retain, and protect your information as described in this Privacy Policy.
1. Our Privacy Commitments
Hi Friend is designed to support private, low-pressure, voice-first connection.
We do not sell your personal information.
We do not use your personal information for targeted third-party advertising.
We do not track your activity across other apps or websites for advertising.
We collect and use information only as described in this Privacy Policy, including to provide the Service, support voice-based features, protect users, moderate content and behaviour, improve reliability, and comply with legal obligations.
2. Information We Collect
We collect information that you provide, information created through your use of the Service, and information collected automatically when you use Hi Friend.
Account Information
Hi Friend currently uses Sign in with Apple for account creation and authentication. When you create an account, we may receive information from Apple such as your Apple-provided user identifier, your name if you choose to share it, and either your email address or an Apple private relay email address if you choose to share one.
We may also collect information connected to your Hi Friend account, such as your user ID, account status, onboarding status, age certification status, terms agreement status, and related timestamps.
Profile Information
Hi Friend may collect profile information you choose to provide, such as your nickname, preferences, interests, and other information used to help you discover and connect with other users.
Audio and Voice Content
Hi Friend is a voice-based service. We collect and process audio content you submit through the Service, including audio introductions, voice messages, and other voice-based content you choose to create or send.
Your voice recordings may reveal information about you, including your voice, speech, accent, mood, language, background sounds, and anything you choose to say. You should use care when deciding what to record or share.
Transcripts and Moderation Analysis
We may automatically create transcripts or other representations of audio introductions, voice messages, and related content for moderation and safety purposes.
We may also generate classifications, safety indicators, moderation results, or other information identifying content or activity that may violate our Terms or create a risk to users or the Service.
Automated analysis may be incomplete or incorrect. Content or account activity may be reviewed using additional information before enforcement action is taken or when a previous decision is reviewed.
Messages, Conversations, and Interactions
We may collect information about your interactions with other users, including connection requests, accepted connections, voice messages, conversation activity, live call activity, timestamps, and related metadata.
Reports and Moderation Information
If you report another user, or if another user reports you, we may collect and review information related to the report. This may include the reported profile, nickname, audio introduction, voice message, conversation activity, account information, technical information, prior reports, and any explanation or reason submitted with the report.
We may also create and retain moderation records, enforcement decisions, safety notes, and related information.
Device and Technical Information
We may collect device and technical information, such as device type, operating system, app version, crash information, logs, device identifiers, notification tokens, IP address, approximate location derived from technical information, and information about how the Service performs on your device.
Usage and Analytics Information
We may collect information about how the Service is used, such as sessions, onboarding progress, listening activity, message activity, connection activity, call activity, feature usage, errors, performance data, and other analytics used to understand, operate, protect, and improve Hi Friend.
Call Metadata
When you participate in a live voice call, we may collect metadata about the call, such as call duration, connection quality, and technical information related to call setup and relay. Live calls may be routed through third-party relay servers. Hi Friend does not intentionally record or store the content of live calls.
Sensitive Information
We do not ask you to provide sensitive personal information through Hi Friend. However, because Hi Friend is voice-based, you or other users may choose to reveal sensitive information in recordings, messages, reports, or conversations.
You should avoid sharing sensitive information through the Service, including information about health, finances, government identification, precise location, passwords, or other information you would not want another person to know.
3. How We Use Information
We use personal information to:
- provide, operate, maintain, and improve Hi Friend;
- create and manage user accounts;
- authenticate users through Sign in with Apple;
- allow users to record, send, receive, and listen to audio content;
- support connection requests, conversations, voice messages, live calls, and related features;
- send notifications about new voice messages and important account, safety, legal, or service-related matters;
- personalize or improve user discovery and app experience;
- transcribe, analyze, or scan audio content for moderation and safety purposes;
- detect, prevent, investigate, and respond to abuse, spam, scams, harassment, threats, underage use, impersonation, illegal conduct, and other violations of our Terms;
- review reports and moderate content or behaviour;
- protect the safety, integrity, and security of users and the Service;
- debug errors, measure performance, and improve reliability;
- understand how users use the Service and improve product design;
- enforce our Terms of Service and other policies;
- comply with legal obligations and respond to lawful requests;
- communicate with you about support, safety, account, legal, or service-related matters.
4. Audio Processing and Moderation
Because Hi Friend is a voice-first service, audio content may be processed to provide the Service, deliver and play messages, support safety features, and enforce our Terms.
Audio introductions, voice messages, and related content may be automatically transcribed, analyzed, or scanned using artificial intelligence or other automated systems to help identify content that may be offensive, unsafe, unlawful, or contrary to our Terms.
Automated systems may generate transcripts, classifications, safety indicators, moderation results, or other information about content and account activity. They may flag content or activity for further review or moderation action.
We may use automated systems, human review, or both to review flagged or reported content, assess potential violations, and help protect users, Hi Friend, and the public.
Automated assessments may be incomplete or incorrect, and we may consider additional information before taking enforcement action or when reviewing a previous decision.
Audio introductions, voice messages, and related activity may also be reviewed when content is reported, when our systems detect concerning activity, or when review is reasonably necessary to operate, protect, or improve the Service.
We do not use your voice to identify you across other services or for targeted third-party advertising.
Hi Friend is designed for private, low-pressure connection, but no online service can guarantee that another user will not copy, record, share, or misuse what they hear. You should not share information through Hi Friend that you would not want another person to know.
5. How We Share Information
We do not sell your personal information.
We may disclose personal information in the following circumstances:
With Other Users
Information you choose to share through Hi Friend may be available to other users as part of the Service. For example, other users may be able to hear your audio introduction, receive your voice messages, see your nickname, or interact with you through connection and conversation features.
With Service Providers
We may provide information to service providers that help us operate, host, store, secure, analyze, moderate, support, or improve the Service. These providers may include cloud hosting, database, authentication, analytics, notification, crash reporting, voice-call relay, transcription, artificial intelligence, content-moderation, and infrastructure providers.
Depending on how a feature is provided, these service providers may process audio recordings, transcripts, moderation information, account information, technical information, or other personal information on our behalf.
These providers are authorized to process information only as needed to provide services to us or as otherwise permitted by law. We use contractual, technical, and organizational measures designed to protect information processed by service providers on our behalf.
For Safety, Legal, and Enforcement Reasons
We may disclose information if we reasonably believe it is necessary to:
- comply with applicable law, legal process, or governmental requests;
- enforce our Terms of Service or other policies;
- investigate, prevent, or respond to abuse, fraud, threats, exploitation, illegal conduct, security incidents, or technical issues;
- protect the rights, safety, and property of users, We Love Media, Hi Friend, or the public;
- respond to emergencies or risk of imminent harm.
Business Transfers
If We Love Media is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.
With Your Consent
We may disclose information with your consent or at your direction.
6. Third-Party Services
Hi Friend may rely on third-party services, including Apple and providers that support cloud hosting, authentication, analytics, notifications, voice-call relay, transcription, artificial intelligence, content moderation, and other infrastructure.
Your information may be processed by these providers as reasonably necessary to provide their services to us.
For example, Sign in with Apple is provided by Apple, and Apple’s handling of your information is governed by Apple’s own policies.
7. Notifications
If you allow notifications, we may use device notification tokens to notify you about new voice messages and to send account, safety, legal, or other important Service-related notices.
You can control push notifications through your device settings.
8. Retention
We retain personal information for as long as reasonably necessary to provide the Service, operate our business, protect users, enforce our Terms, comply with legal obligations, resolve disputes, maintain security, prevent abuse, and improve Hi Friend.
If you request account deletion, we may retain your account during a 30-day grace period so that you can restore it if you change your mind. After the grace period ends, deletion is processed as described in the “Account Deletion and User Choices” section.
Audio content, transcripts, automated safety classifications, moderation results, and related records may be retained while they are needed to provide the Service or where reasonably necessary for moderation, safety, legal compliance, backup, dispute resolution, abuse prevention, or enforcement.
Reports, moderation records, enforcement history, safety records, and related account information may be retained even if the underlying content or account is deleted, where reasonably necessary for safety, abuse prevention, legal compliance, dispute resolution, or enforcement.
Backup copies may persist for a limited period after deletion as part of ordinary backup and disaster recovery processes.
9. Account Deletion and User Choices
You may stop using Hi Friend at any time.
Where available, you may request deletion of your account through the Service. When you request account deletion, your account enters a 30-day grace period. During this period, your account is scheduled for deletion and your profile will no longer be visible to other users. You may be able to restore your account during the grace period if you change your mind.
At the end of the 30-day grace period, your account will be irrevocably deleted from our active systems, subject to the limited retention described in this Privacy Policy.
Certain records associated with your account, such as messages, session data, transcripts, automated safety classifications, moderation results, reports, moderation records, enforcement history, safety records, and related account information, may be retained, anonymized, aggregated, or de-identified where reasonably necessary for safety, moderation, analytics, legal compliance, backup, dispute resolution, abuse prevention, enforcement, legitimate business purposes, or the integrity of other users’ account history.
Some content or information may remain available to other users if it was already sent to them or is part of their account history, unless deletion is required by applicable law.
Backup copies may persist for a limited period after deletion as part of ordinary backup and disaster recovery processes.
You may also be able to control certain permissions, such as microphone access and notifications, through your device settings.
10. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss.
However, no online service, app, database, or transmission method is completely secure. We cannot guarantee absolute security.
11. Children and Minimum Age
Hi Friend is not intended for users under 16 years old.
You must be at least 16 years old to use the Service. If we learn or reasonably believe that a user is under 16, we may suspend or delete the account and associated information, subject to any retention necessary for safety, legal compliance, abuse prevention, or enforcement.
12. International Processing
We Love Media is based in Canada, but the Service and our service providers may process or store information in Canada, the United States, or other countries. This may include providers that support cloud hosting, authentication, analytics, notifications, voice-call relay, transcription, artificial intelligence, content moderation, and other infrastructure.
Privacy laws in those countries may differ from the laws where you live, and information processed there may be subject to lawful access by courts, law-enforcement agencies, or governmental authorities in those jurisdictions.
By using Hi Friend, you understand that your information may be processed and stored outside your province, state, or country of residence, subject to applicable law.
13. Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or receive information about how we handle your personal information.
You may contact us to make a privacy request. We may need to verify your identity before responding.
We may decline or limit requests where permitted or required by law, including where information must be retained for safety, legal compliance, dispute resolution, abuse prevention, or enforcement.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we may notify you through the Service or by other reasonable means.
Your continued use of the Service after the updated Privacy Policy takes effect means that your information will be handled as described in the updated Privacy Policy, to the extent permitted by applicable law.
15. Contact
Hi Friend is operated by We Love Media Inc.
For privacy questions or requests, contact us at: